MQA Launches Content at CES and Teams with HTC for World’s First Smartphone MQA Demonstration
The following is a press release issued by MQA.
Las Vegas, NV – MQA (Master Quality Authenticated) launches major partnerships at CES 2016, including agreements with music download store 2L and playback partners AURALiC and Bluesound, plus reveals a smartphone first from HTC.
CES Unveiled on January 4th and the MQA Suite within the Venetian (30-335) are the places to experience a world first: the MQA demonstration on the HTC One A9. HTC has equipped its latest smartphone with MQA technology in a ‘proof of concept’ exclusive for CES, so be sure to experience the best ever audio from a smartphone demonstration.
2L claims the honor of first label to offer fans the chance to buy their music in MQA. Founded by Morten Lindberg – a highly respected figure in the world of digital music recording and a GRAMMY multi-nominee, including three selections in the 2016 list – the Scandinavian music label is revered for its pristine-quality recordings. Morten commented on MQA and said: “Meeting Bob Stuart and discovering MQA has been a total revelation. I have spent many hours with Bob listening to original recordings and being constantly amazed by the incredible sense of space and clarity brought by MQA. The end-to-end process allows us to more accurately capture the original sound and to deliver it perfectly all the way through to music lovers.”
The library of MQA music is set to expand further during 2016 with 7digital, HQM (Japan), Onkyo Music and Jay Z-led TIDAL all aiming to bring MQA music to the masses.
CES 2016 will also see the announcement of new playback partners including AURALiC, Aurender and Bluesound. The award-winning Bluesound range of MQA-compatible products will comprise the Node 2, Powervault 2, Pulse 2, Pulse Flex, Pulse Mini, Vault 2, and all legacy Bluesound components. MQA demonstrations will take place in Bluesound’s CES Venetian suite 34-204. AURALiC and Aurender will also be demonstrating new MQA-enabled products. MQA will be available on all three of AURALiC’s streamer models: ARIES, ARIES LE and ARIES MINI, with MQA demonstrations taking place in AURALiC’s suite within the Venetian (29-122).
MQA support grows further with Berkeley Audio, dCS, Ixion and Kripton joining the official MQA supplier list. All of these brands are actively planning MQA-enabled product lines, adding to previously announced MQA-ready product announcements from Meridian Audio, Mytek, Onkyo, and Pioneer.
Commenting on these announcements Bob Stuart, MQA creator, said: “It’s truly gratifying to see such widespread levels of industry support for MQA. We are especially delighted to partner with 2L, MQA’s debut content retailer, and we look forward to welcoming aboard many more partners during 2016. We are also honored to work with HTC at CES 2016, enabling the opportunity for the show visitors to hear MQA on today’s portable music device of choice, the smartphone.”
Come along to CES Unveiled and visit us in the Venetian for a wide range of MQA partner demonstrations including AURALiC, Bluesound, HTC, Meridian, Mytek, Onkyo, Pioneer and TIDAL.
MQA CES Locations:
CES Unveiled, 4th January 2016, 4:00pm – 7:30pm (PST)
Mandalay Bay, South Pacific Ballroom, Table 119
CES International, 6th-9th January 2016
The Venetian, 30-335, MQA Suite
Using pioneering scientific research into how people hear, the MQA team has created a technology that captures the full magic of an original studio performance. MQA is a revolutionary end-to-end technology that delivers master quality audio in a file that’s small enough to stream or download. It is backwards compatible, so will play on any device and because it’s fully authenticated, the listener can be sure they are hearing exactly what the artist recorded and approved in the studio. MQA is the first technology to capture this crucial timing information – to transport the listener to the original performance.