The following is a press release issued by Musical Surroundings.
Oakland, California | May 24, 2016 - Hiroshi Ishihara, Director of Sales for Sibatech Japan, appoints Musical Surroundings as US distributor of Hana MC cartridges. The Hana cartridges by Excel, featuring the low and high output versions of their E Series ($475 MAP) and the S Series ($750 MAP) are very important products in the further development of the analog market. It is the dream of Mr. Ishihara to unify Japan, USA and Germany, three of the top analog markets worldwide, for global efforts in marketing, promotion, and distribution. Musical Surroundings is thrilled to join this effort and be their US distributor.
Excel has always been one of the key “behind the scenes” Japanese cartridge manufacturers and many audiophiles have no doubt owned an Excel-made cartridge under one of their various OEM brands (including Benz Micro’s entry level models; MC Gold and Silver). Musical Surroundings has been involved with phono cartridges for over 25 years with industry-leading brands including Benz Micro, Clearaudio, and AMG. High Fidelity Studio, our partners with AMG (Analog Manufaktur Germany), distributes both the Benz Micro and Hana brands in Germany. AMG was an OEM for several German turntable companies and subsequently produced turntables and tonearms of outstanding performance and value under their own brand with marketing and distribution by Musical Surroundings and High Fidelity Studio. The Hana cartridges by Excel have now followed suit.
When an OEM house distributes their own brand, they reserve their best efforts for themselves. Hana, translated as “brilliant and gorgeous”, represents Excel’s best materials, including alnico magnets, cross-shaped armatures, and proprietary manufacturing processes. They have excelled at creating MC cartridges noted worldwide for their sound and value, which retain their “musical magic” regardless of the phono stage.
Weighing only 5 grams, possessing great tracking ability, and available in both “L” low and “H” high output versions, Hana EL and EH cartridges represent the best way to upgrade from “starter” cartridges that come packaged with turntables. Their distinctive Moss Green body houses a sophisticated generator with aluminum cantilever and synthetic elliptical stylus. The Hana SL and SH models, distinguished by their black body, provide tighter channel balance, greater channel separation, and improved high-frequency extension as well as an upgraded Shibata stylus. Musical Surroundings’ trade-in and upgrade programs, supported by an extensive dealer network, will make these cartridges available for US music lovers.