The following is a press release issued by MoFi and Primare.
October 2, 2017 - MoFi Distribution proudly announces the addition of the Primare brand to their product lineup. Known as "the sound and vision of Scandinavia", for over three decades Primare has been renowned for products with award-winning sound quality combined with advanced technologies that together offer a unique and appealing level of simplicity – and a high level of customer satisfaction.
Primare, based in Sweden, was established in 1985 and is currently available in nearly 60 countries. Their competitively priced product lineup includes streamers, integrated amplifiers, preamplifiers, power amplifiers, CD players, phono stages, as well as home-theater components, many of which employ a genuinely modular design for both flexibility and upgradability. “MoFi Distribution had been seeking a brand that fully comprehends streaming audio with products for both the music lover and the cutting edge audiophile, and with Primare, we anticipate a robust synergy between manufacturer and distributor” states Norbert Schmied, managing director MoFi Distribution.
“Primare products are designed and produced to be uncomplicated, elegant, evolutionary, beautiful, consistent and reliable,” offers Siemen Algra, general manager of Primare. “MoFi understands and appreciates this and will be a strong partner in conveying the value of Primare components to the North American market.” A perfect example of this is their new PRISMA technology that provides multiroom/multi-zone connectivity and control for playback of stored/streamed media, wired or wireless, managed from any mobile device through a dedicated system control app. PRISMA will appear in three new models later this year (integrated amplifiers, CD player) and features IP Control, Bluetooth®, AirPlay, Spotify Connect, and Chromecast built-in - a unique portal for an effortless direct connection to hundreds of streaming apps, including those that end users are already most familiar with. Finally, an optional MQA DAC card and a Roon network card will both be available for one of the new modular integrated amplifiers.
Effective October 1st, Primare will be joining the MoFi Distribution family, contributing to their distribution of distinctive products in virtually every high-performance audio category.