The following is a press release issued by dCS.
CAMBRIDGE, UK | May 6, 2020 - In an update to its recently launched dCS Legends Award campaign, dCS (Data Conversion Systems, Ltd.) announced today the latest developments in its multifaceted music education and promotion program.
The dCS Legends Award was conceived to acknowledge the outstanding efforts of a select group of recording, mixing, and mastering engineers who have strived throughout their careers to deliver the finest music listening experience possible. The program also underscores the growing industry trend toward ‘studio quality’ highresolution streaming services.
“dCS is overwhelmed by the positive response that our dCS Legends Award campaign has received from both music professionals and enthusiasts alike,” said David J. Steven, Managing Director of dCS. “We have been working closely with the Recording Academy® Producers & Engineers Wing® to identify and tell the incredible stories behind a diverse group of legendary engineers, and we plan to continue this effort through the remainder of this year”.
Extensive Promotional Effort
Since its announcement of Bob Ludwig as the initial recipient of the dCS Legends Award during the Audio Engineering Society (AES) Convention last Fall, dCS has launched supporting print and digital ads featuring Bob and iconic engineers Al Schmitt, Tony Faulkner, and Chuck Ainlay (please see attached). Similar ads are scheduled for release in the upcoming months for such luminaries as Frank Filipetti, James Guthrie, Leslie Ann Jones, George Massenburg, John Newton, Elliot Scheiner, Mark Wilder, and the late Ed Cherney, who dCS also honored with a contribution to the COVID-19 Relief Fund established by the Recording Academy and MusiCares®.
In addition to these promotional assets, each new dCS Legends Award includes a variety of other supporting media. These include website banners, video clips, in-store materials, and exclusive audio interviews as part of podcast series titled ‘The Other Side of the Glass’, available from the dCS Legends microsite (www.dcslegends.com) and services such as Apple Music and Spotify. Each dCS Legends Award recipient also receives a limited-edition, commemorative version of dCS’ acclaimed Bartók Digital-Analog Converter. The dCS Legends Award program has received extensive coverage from a wide range of media, including publications like The Absolute Sound, Analog Planet, Audiophile Style, Billboard, CE Daily, Dealerscope, HD Guru, Part Time Audiophile, Pro Sound News, Soundbard, Stereophile, and TWICE. The entire effort has also been embraced by both major and independent music labels; along with leading specialty audio dealers from across the globe whose missions are aligned with the dCS Legends message.